One of WWE’s biggest sponsors weighed in on the Lars Sullivan controversy today.
Mars Wrigley — the makers of Snickers — called comments that Sullivan made on an internet message board in the early 2010s “unacceptable,” in response to an email from a WWE fan.
“We learned of Lars Sullivan’s comments recently and share in your shock and disgust,” they said in the response. “As a values-based company, we find his behavior abhorrent and unacceptable. We have engaged the WWE to discuss this situation and seek to understand what actions they will take to swiftly address this matter.”
WrestleTalk posted that story Friday afternoon.
Sullivan’s remarks on a body building forum in 2011 included multiple racist, homophobic, and misogynistic statements.
Sullivan released an apology, reported by Newsweek on Friday morning, stating that the posts “do not reflect my personal beliefs nor who I am today, and I apologize to anyone I offended.”
The apology may do little to sway members of the WWE locker room. Many have spoken out about Sullivan’s past remarks, including Big E. He responded to a fan on Twitter and explained his thoughts on working with Sullivan.
Many are aware. If true, he has to bear the albatross of being a bigot & working in a company that is now filled with minorities.
— Florida Man (@WWEBigE) May 8, 2019
WWE (to the surprise of no one) has remained silent on the issue, and Sullivan has remained on television.
This is not the company’s first go-around with Mars Wrigley. WWE had planned to call its women’s battle royal at WrestleMania 34 the Fabulous Moolah Women’s Battle Royal. Fans with concerns regarding Moolah’s past lobbied Snickers, the event’s sponsor, to pull out.
The situation resulted in the company changing the match’s name to simply the Women’s Battle Royal.
WWE might be used to controversy, but the timing couldn’t be worse. Next month the company will likely face another barrage on its morals when it ventures to Saudi Arabia for a WWE Network event.
All images courtesy of WWE.