For years, it has been a struggle between PlayStation and Xbox gamers as to who provides the superior console. While Sony may not be hopping aboard the cross-play train just yet, it appears that the Sony and Microsoft are teaming up to pursue advancements in cloud technology. According to Microsoft, “the two companies will explore joint development of future cloud solutions in Microsoft Azure to support their respective game and content-streaming services.”
As part of the agreement, the two companies will pursue joint development of future cloud solutions using Microsoft Azure to support their streaming services. It seems like this part of the agreement will mostly lean toward Sony and their PlayStation Now services. PlayStation Now allows players to stream titles as part of a subscription package. This works as Sony’s counterpart to Xbox Game Pass, which lets players fully download games instead of streaming them. By collaborating using Microsoft’s Azure platform, customers worldwide will have better experiences with streaming services.
— Phil Spencer (@XboxP3) May 16, 2019
Satya Nadella, the CEO of Microsoft, had the following to say about this new partnership.
Sony has always been a leader in both entertainment and technology, and the collaboration we announced today builds on this history of innovation. Our partnership brings the power of Azure and Azure AI to Sony to deliver new gaming and entertainment experiences for customers.”
Despite having competing consoles in the marketplace, it appears the two giants want to work together to make every platform a better place for gamers. Even if the market segments intersect in places, a better platform for gamers is a win for the industry. Also announced was that the two would explore the integration of Microsoft’s AI in Sony consumer products to build a more user friendly experience.
To see the announced details of the agreement, Microsoft has all the details on their blog.